Taiwanese e-commerce platform OwlTing wants to change the way consumers think about their food.
This year, it launched the world’s first blockchain-based app for tracing food products — including pork. And the process is pretty simple: by scanning a sticker on a slab of pork, OwlTing customers can quickly access information about everything from a piglet’s date of birth, to the vaccines it received before its slaughter.
There’s a lot more to blockchain technology than learning obscure facts about a pork chop, however. For producers, using blockchain-based technologies to trace food through processing and shipping means that they might be able to avoid widespread food waste should a contamination arise — and even save lives. And it is not just small companies that are interested in this technology. The largest retailer in the world, Walmart recently partnered with IBM to develop their own pilot blockchain system.
VICE News Tonight visited Taiwan to see how blockchain is affecting pork production, and then to Walmart to find out why the company thinks consumers are going to benefit from this technology.
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